Our Story

Green Cross | GX&Co.
Founded in 1975, Green Cross is South Africa’s leading comfort footwear brand. Green Cross shoes are unique in that they

are orthopedically designed to ensure the bones and muscles of your foot are well-protected and supported. 

Crafted from the finest genuine leather and superior quality materials, our shoes provide optimum breathability, flexibility,

and durability. Our fashionable shoes do not compromise on quality or comfort. Having perfected comfort for many years

as a family-run business, Green Cross became a member of the AVI Fashion Brands and continues to be known as a 

household name trusted for quality footwear. 

An evolution of the much loved and trusted Green Cross, “GX&Co”, is a multi-brand footwear retailer offering the best in

style and comfort.  Driven to be South Africa’s leading destination for premium comfort footwear, ”GX&Co” seeks out new

and innovative technologies and contemporary styling from around the world that meets the strict quality criteria

synonymous with Green Cross. The meticulously curated footwear range offers global leaders in comfort brands, including

Green Cross, Jana, Caprice, Saydo, IGI&Co, Scholl, GX&Co, Tamaris, and Geox, available all in one store.
Green Cross supplies footwear, luxury handbags, shoe care, and footcare products not only through pharmacies, shoe

shops, and health shops, as well as its retail outlets.
Love being in your Shoes.